We have created our online business, we already have our blog, our store, now we need vilibility, we have invested many hours.
But really this is only the beginning, after the work and the hours invested in creating our website, now we are going to have to invest much more to give a boost to our business.
Not all of us have money to invest in growing our business, but we are going to teach you a few tips to do it without investing money, but for a long time.
We are going to make our company known to the world, this will translate into more sales. This also means that we have to invest time in social networks, which today are the kings of marketing.
Create Quality Content
We are going to start with the most obvious to grow and that our business grows rapidly, and that is having high quality content, both in the description of a product and in a blog, this is very important.
This translates into informing our visitors, the higher the quality of content, we will keep readers connected for longer.
Simply, an interesting content, an easy to understand language, a few basic rules such as avoiding large blocks of text, pointing out the most important parts of the text in bold, among other rules of the format.
It can help us to have original content, there is a lot of business in the market, and we have to stand out among them, people are always looking for the novelty, let’s try to give it to them.
We will also help our readers if we offer them a good structure that makes viewing our content quick. In addition, adding the possibility that they can interact, such as making them comment.
In addition to following the rules of the text format, it is a great idea to add content with images and videos. Not all visitors to our website are an avid reader, we must give more possibilities.
This is one of the main points to grow your online business.
Website Speed
We put among the most important the speed of our site. Not only because Google penalizes sites that take time to load.
Our visitors may despair if they stare at a blank page for a few seconds, in addition to giving a bad image, a cheap site image, most internet users have very little patience.
To improve the performance of our site we have several tools, although the main thing is to choose a host with prestige, good opinions, it is the first thing where if you have to invest money, run away from the cheap.
Choose A Functional Design
In this topic we are great experts because we have themes for all types of businesses, you just have to use our search engine.
We must choose a theme that is to our liking, but also thinking about the visitors of our site, depending on the theme we can choose the color palette, the font …
From Divi to Genesis, through the Squarespace templates, there are infinite possibilities, and we have to draw attention to both our design and the functionality of our site.
We have to know the power of the appearance of a site, since a large percentage of visitors to a website abandon it if the design is poor. You always have to offer a good visual experience.
Drive Traffic With Social Media
We can take advantage of the impact that social reces have to grow our business, and we are not going to have to invest money to get it, but we do a lot of work and be constant.
A significant percentage of the world population has an account on one, or several social networks, from Facebook, Twitter, Instagram, LinkedIn, Youtube.
We can start by creating profiles on the main social networks, and share the content of our website, both post and products, since we cannot wait for people to come to our website if we do not add our content.
Not only we can grow visits through our social networks, our readers can help us by sharing our content on their own social networks.
To facilitate our readers to share our content, in WordPress there are many plugins that add in our publications, pages or products, buttons from different social networks so that they can share.
The main thing is to be constant in the publications in our social prayers, we have to be active to have more visibility and make our work transcend.
We can also share information or content that is not ours, but that is relevant, from accounts with great importance in social networks, but focused on our market niche.
Add A Contact Form
Another way to attract new customers is to easily give our visitors the option so that they can communicate with us.
The best and easiest way is to add a contact form on our site, and WordPress offers us many possibilities through third-party plugins.
Giving our visitors the possibility of contacting us is a great strategy, we can retain customers simply by being behind, answering their questions, people like close treatment.
You can read our post Best WordPress Contact Form Plugins.
Email Marketing
One of the most powerful tools to grow our online business is email marketing.
The importance of creating a mailing list is essential, many people visit our site, they will never return, but if we get their email, we can be in contact with them.
With this mailing list, we can do marketing through the email of our readers, we can inform them through the email of our new publications, new campaigns, offers. A whole world of possibilities.
We can use various plugins to carry out our email marketing, or companies that offer us this service. Here you can read more, 5+ Best Email Marketing Alternatives To Mailchimp.
These tips that we have given you to grow your online business should be implemented if you do not want your business to not progress. We need to be visible, we need to have contact with our clients, that our site is friendly and functional.
We cannot create our blog, our online store, and sit and wait for visitors to arrive. You have to invest many hours of work and effort.
If you have not created your website yet, visit our blog Create Your Website With WordPress, or How to Create a Website With Squarespace.
References:
greengeeks.com
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