We all wonder how to choose the best domain name. When you are looking for your domain name, it is convenient to make a small list with the keywords that most represent what you are looking for. Keep in mind that it is the name to which your brand and your business will be associated for a long time.
Many people who support domains with keywords and others who support domains with brand names. Although it is possible to have a very successful blog with either option, it is better to choose the option that best suits your goals. To choose between names for a blog with keyword and brand name, it will depend on the type of traffic you are hoping to attract to your website.
The first thing you have to think about, if you bet on your personal brand and want to set up a blog thinking about positioning yourself as an expert profile in your niche is, directly your own name. This option is interesting for individual profiles, coaches and consultants who want to sound by their own name.
The big problem with this option is that it does not help positioning in Google, in addition, it can complicate the sale or transfer in the future, since this platform will be linked to the original owner of the project.
If what you choose is to link the name of your domain to the activity that your company performs, you can make, as we have said before, a list with words that define that activity. For example, if you have a law firm, you could include (lawyers, litigation, justice, law, court). Then, laborlawyers.com would be, for example, a good domain name that would position well. It is explicit and functional.
What Extension Should I Choose For My Domain?
If you want to build a web page with long-term success, you have to take the extension into account, since directing traffic to the .net or the .org is very good, but owning and doing a 301 redirection of the .com is critical. Most people who use the network still make the automatic assumption that .com is everything out there.
We must not make the mistake of losing the traffic of this type of users. On the other hand, if you want to focus on a local sector, you can also use domains with regional extensions such as “.uk” for the United Kingdom or “.ca” for Canada.
The Domain Name Must Be Easy To Remember
This makes it easier for visitors to share your domain name by word-of-mouth and makes it easier for you to share your site with friends and potential customers. The simplest way to make that possible is yes, it is easy to spell and easy to pronounce.
Try not to exceed 15 letters. Although in many countries there are special characters, for example accents, it is not advisable to use them.
How To Get Your Domain
If you already have your domain name and want to set up your blog, shop, you can read this post about how to set up your first website.
Everything you need to know to start your new project can be found in our post Create Your Website With WordPress