What is a Landing Page


Our website is an extraordinary way for our business to stand out, as we have already seen in many posts.

We have not yet touched on a very important point, and it is the landing pages.

In essence, a landing page is a page in which we only show a marketing campaign, a product, a specific service.

In this way, we direct users to this page to generate leads, focusing all efforts on marketing.

The great advantage of landing pages is that visits to your website are focused on an action, without distractions, only what we want to show.

This minimalist look makes creating a landing page very easy to create, both in WordPress and in Genesis or Squarespace.

We have an infinite number of themes, or templates, we can create one from scratch, and we will explain it below.

Why create a landing page is a good option?

There are certain points that we have to pay close attention to.

  • We don’t need coding skills.
    A great advantage is that we do not need previous knowledge of any type of code. WordPress makes it very easy for us.
  • Minimalist design.
    It is imperative that the design is simple, we must focus everything on the content that we want the user to see in a simple way.
  • No distractions.
    We must eliminate everything that does not interest us, nor navigation menus, links to social networks, links to other pages, everything that is not related to what we want to distract the visitor.
  • Focus on a single action.
    We will focus on a single action, a marketing campaign, a product, a specific service.

Let’s Create a Landing Page Using WordPress

We are going to assume that we already have our website up and running and that we want to add our landing page.

As this type of page is very important, we are going to use a plugin to help us, Beaver Builder.

Once the plugin is installed, if we are going to create a new page, we will see how we have created a menu to be able to design our landing page, or we can take advantage of any of the templates that it offers us and that we can modify to our liking.

As we have seen, it is very easy to create a landing page, we can do it manually or with the help of a plugin.

If you have not created your website yet, you may be interested Create Your Website With WordPress.

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